Rebrand, Website Design & Visual Content for a Luxury Salon in Torquay, Devon
When WO Salon in Torquay decided to evolve into WO & Klo, the change was far more than a simple rebrand.
The owners were moving into a newly renovated salon in the heart of Torbay, creating a space designed to reflect a modern, luxury haircare experience. With this transformation came the need for a brand identity and digital presence that matched the sophistication of the new salon environment.
This project combined branding, website design, professional photography, and cinematic video production to deliver a complete visual overhaul that would position WO & Klo as a premium salon destination in Torquay and South Devon.
The Challenge
The transition from WO Salon to WO & Klo required a complete reinvention of the brand.
The business was relocating into a beautifully renovated space and needed a digital presence that would communicate the same level of elegance and professionalism as the physical salon.
The project needed to deliver several elements simultaneously:
- A complete rebrand, transforming WO Salon into WO & KLO with a refined new identity.
- A luxury website design that captured the feel of the new salon interior.
- Professional photography showcasing the salon space, team, and a brand-new haircare product range.
- Cinematic promotional video content documenting the renovation journey and promoting the grand opening.
The real challenge was ensuring that every piece, branding, website, photography, and video, worked together to create a single cohesive brand experience.
The Strategy
The approach focused on creating a holistic creative ecosystem where every visual element reinforced the same premium identity.
Rather than treating branding, website design, and photography as separate tasks, the project was developed as a unified brand transformation.
The strategy focused on four pillars:
- Brand identity and visual direction
- A luxury website experience
- Professional commercial photography
- Cinematic video storytelling
Each element was designed to strengthen the salon’s position as a high-end hair destination in Torquay.
Brand Identity & Digital Direction
The first stage was developing a new brand identity for WO & Klo.
The goal was to create something that felt modern, refined, and understated, allowing the salon’s interior design and craftsmanship to take centre stage.
The branding used:
- a minimal monochrome palette
- sleek modern typography
- clean visual spacing
This identity was then applied consistently across:
- the website
- signage and printed materials
- product packaging
- digital marketing assets
The result was a cohesive visual identity that instantly communicates luxury and professionalism.
Website Design in Torquay, Devon
With the brand identity established, the next step was designing a bespoke website that reflected the new salon environment.
The website was built with a mobile-first, fast-loading architecture, ensuring it performs well for both users and search engines.
Designed specifically for a Torquay-based salon, the site highlights:
- services and pricing
- the salon ethos
- immersive photography of the space
- the team behind the brand
Key website features include:
- SEO-optimised page structure targeting local searches
- high-resolution imagery integrated throughout the design
- a streamlined contact and booking experience
- optimised metadata and alt text for local search visibility
The final result is a website that gives visitors a luxury first impression while remaining simple and intuitive to use.
Commercial Photography & Product Imagery
High-quality imagery played a central role in this project.
A full commercial photography session was carried out inside the newly renovated salon to create a professional image library for the brand.
This included:
• Interior and architectural photography showcasing the design and layout of the salon.
• Lifestyle photography capturing the team and atmosphere of the space.
• Product photography for WO & Klo’s exclusive haircare range.
These images now form a comprehensive visual asset library that can be used across:
- social media
- website banners
- advertising campaigns
- printed materials
Each photograph was colour-graded to align with the salon’s refined aesthetic and optimised for both web performance and print quality.
Cinematic Video Production
To complement the photography and website, a series of cinematic promotional videos were produced.
These short films documented the salon’s journey from renovation to grand opening, capturing the craftsmanship behind the transformation.
The videos were edited into multiple formats suitable for:
- Instagram reels
- social media marketing
- website hero sections
- launch campaigns
This gave the salon a valuable set of evergreen promotional assets that continue to attract new clients long after the launch.
The Impact
The launch of WO & Klo marked a complete transformation of the brand.
The new website now acts as the central hub of the salon’s marketing, allowing clients to explore services, view the space, and book appointments with ease.
Key outcomes included:
- A strong, unified brand identity reflecting the salon’s luxury positioning.
- A visually striking, SEO-optimised website built to perform in local search results.
- A full professional photography and video library for ongoing marketing use.
- Increased visibility across Torbay and South Devon.
Despite operating in an extremely competitive local market, the website currently ranks:
#3 across the entire Torbay area for the search term “hair salons Torbay.”
For a newly launched website in a saturated industry, this represents a very strong early SEO result.
Customer Feedback
“We couldn’t thank Sam enough for the incredible work he put into bringing our new brand to life. From the promotional videos to the photography and the website itself, everything captures exactly who we are and what we wanted WO & Klo to represent.
The website feels elegant, modern and perfectly aligned with the salon. Since launching the new space and site we’ve had a huge amount of interest and new clients discovering us online.”
Why Local Businesses in Torbay Need a Strong Website
Many businesses across Torquay, Paignton and Brixham invest heavily in their physical spaces but overlook their digital presence.
Today, a website is often the first impression customers have of your business.
A professionally designed website can:
- build trust instantly
- showcase your services clearly
- appear in local Google searches
- turn visitors into enquiries or bookings
For businesses in competitive industries like hair and beauty, a well-built website can be the difference between blending in and standing out in a crowded market.
Looking for Website Design in Torquay or South Devon?
If you’re a business owner looking to improve your online presence, I specialise in website design for businesses across Torquay, Torbay and South Devon.
Every website I build is designed to:
- rank in local search results
- reflect your brand professionally
- convert visitors into enquiries or bookings
Whether you need a brand new website, a rebrand, or professional visual content, the goal is always the same: build something that genuinely helps your business grow.
Sam Evans Snaps – Website Design Torquay
